Digital Marketing Analytics Manager


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Job Details

Location North Phoenix
Type Full-Time
Duration Full-Time
Start Within a Couple Weeks
Rate $120,000-$140,000; DOE + bonus
Description Our client in North Phoenix is hiring for a Digital Marketing Analytics Manager to join their team, full time!

This will be onsite, 40 hours per week. It will start remote, but eventually be onsite in the fall.

** It is critical in this role must understand SQL and can talk through your experience with the language **

What you will be doing as a Digital Marketing Analytics Manager:
- Develops a leading omni-channel digital analytics strategy and roadmap that outlines the framework and path to transform into a data-driven organization inclusive of people, processes, and technology.
- Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.
- Builds and organizes a team of digital marketing analysts who will provide day-to-day analysis, identify anomalies and opportunities.
- Creates and owns process to communicate and track action of opportunities identified by analysts with digital peers and stakeholders, and connect opportunities to the overall corporate strategy.
- Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.
- Drives execution of digital marketing analytics strategy partnering with stakeholders and IT.
- Delivers standard analytic reports, analysis, and recommendations for stakeholders across marketing (brand, digital and revenue/pricing), sales, and operations.
- Develops and rolls out a plan to ensure digital initiatives and enhancements are based on data and analytics, and projects have clear, measurable KPIs to measure impact.

What you need to know as a Digital Marketing Analytics Manager:
- 5+ years' analytics experience
- Experience with tag management, web analytics, and/or testing technologies
- Bachelor’s degree or equivalent
- Working knowledge of digital marketing tactics and supporting technology stack (search, paid advertising, email, website including eCommerce